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buy sustainable

1. How do you find information on the brands?

We use a wide variety of sources to ensure that the information in the database is up-to-date and accurate. Sources we use include news articles from credible media sources, official certification registries (e.g. the B-Corp Directory, Fairtrade International Finder), institutional ESG trackers and Google News API/RSS Feeds. The specific sources we used for each entry will be listed at the bottom of each entry window.

2. I would like to add a brand that isn’t in the database / I found some information that is inaccurate and/or needs to be updated. How can I request changes to be made?

If you wish to add a brand that isn’t in the database:
Please submit a request by clicking on the ‘Add a Brand’ button on the top right corner of the page and filling up the form. Your entry will be added to the page pending moderator approval.

If you wish to update inaccurate/out-of-date information in an existing entry:
Please submit a request by clicking on the ‘Add a Brand’ button on the top right corner of the page and filling up the form, like you would for a new brand. Please ensure that the brand name matches the existing entry exactly. The submission request will be vetted personally by the moderator, and after verification, the existing entry will be updated to include the new information you have submitted.

3. I am only interested in one particular pillar/metric group. How can I go straight to this information?

We have filters that allow you to get to the information you need. You can find them just below the search bar.

4. There are very few brands with an A-grade. Does that mean I should avoid most things in the supermarket?

Not at all! In reality, making a conscious decision is complicated and often comes with trade-offs. It is important to remember that many brands that have a lower grade are still making progress in at least one metric, like using recyclable packaging or using sustainably sourced materials. BruConscious is designed to give you the information that you need so that you can choose the trade-offs that align with your needs and principles.

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Tap the Share button at the bottom of Safari.

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Scroll down and tap Add to Home Screen , then Add.